Following a comprehensive six-month pitch, the world’s leading cosmetics company, L’Oreal, has elected UM as its regional media partner in South Eastern Europe (SEE). For the first time, the pitch procedure was organized at the regional level, incorporating the eight countries of the SEE region where L’Oreal operates; Slovenia, Croatia, Serbia, Bosnia and Herzegovina, Montenegro, Macedonia, Bulgaria, and Albania.
L’Oreal was looking for the most appropriate agency partner to drive their business performance through best‐in‐class communication planning with the most cost‐effective media buying. The main criteria for the selection of a media partner were based on the agency’s strategic expertise and knowledge of consumers and markets, delivery of the best media conditions, measurability of the results and maximization of ROI of media investment, outstanding client management and operating transparency.
“We are extremely proud that the long-term partnership between L’Oreal Adria-Balkan and UM has been expanded to an additional eight markets” said Biljana Kolaković, Regional Director of UM. The pitch was comprehensive and demanded exceptional knowledge and understanding of the client’s business, media scene, and consumers. Our strengths lie in the unique tools for the optimisation of media investments which UM applies to every market.”
Throughout the six month pitch process, the UM team once again proved that it is the leader in identifying the best in offline and online media opportunities to connect consumers to brands across various categories, possessing all the tools and data that influence the effective distribution of budget and superior team coordination on all markets.
Lead by an independent international media auditor, the pitch included media agencies Zenith and Carat.
L’Oreal has been present in the cosmetics products market for more than 100 years and includes such world-renowned brands as Lancôme, Helena Rubinstein, Cacharel, Garnier, Maybelline, and more.