This past month, UM leaders around the globe have been recognized for their leadership and advancements in the media landscape.
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Last month, UM launched the latest edition of its ground-breaking global research series, Wave, at a kick-off event in central London.
UM U.S has been named one of the 40 Best Places to Work in Advertising & Media by Advertising Age!
UM’s Effie tally continues to grow, with offices from Poland, Ukraine and Czech Republic bringing home another ten awards (collectively) including a Grand Prix for UM Poland!
UM MENA has won BMA International, one of the oldest and foremost retail houses in the Gulf Corporation Council (GCC).
Following a competitive pitch, UM Australia has retained the media account for the National Broadband Network (NBN).
Building on their existing 20-year relationship, UM has successfully defended the media planning and buying account for Zagreb Brewery.
UM Germany has added DA Direkt, a subsidiary of the Zurich Insurance Group, to its prestigious list of clients.
UM’s Wave 8 – The Language of Content, identifies the power of content as a new ‘shorthand’ language, points to a narcissistic ‘Selfie’ generation and reveals the true motivations of consumers as content sharers.
As we head into 2015, brands and marketers must begin to take advantage of the rapidly maturing mobile advertising opportunity.