The huge success of the ALS Ice Bucket Challenge charity fundraiser underscores how weak most advertisers have been at creating shareable online content. Brands have largely struggled to discover the secrets of social media sharing.
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Brands are failing to understand the reasons why consumers view and share online content, meaning they are missing opportunities to build vital relationships with new customers, according to new research.
UM Malaysia has been declared the world’s most competitive media agency, according to RECMA’s recently published global rankings.
By Emily Tan Four Asia-Pacific agencies have made it into Recma’s November ranking of the world’s top 10 most competitive media agencies: UM Malaysia (No. 1), Carat China (No. 6), Maxus India (No. 7) and Carat Hong Kong (No. 8). Recma’s Network Diagnostics report is based on the research company’s qualitative evaluation of agencies in
UM has retained the NBN Co media account following a competitive pitch.
One employee described UM as having “the resources of a big company with the attitude of a small one,” and that sentiment seems present throughout the workforce at this media-agency group.
UM, the IPG Mediabrands media agency, has been awarded U.S. media-buying duties by True Value, the national hardware cooperative. The award came after a formal review.
UM Sweden took home Silver at the Ads of the World Awards (AOTW) last month.
Following a competitive pitch, UM, a division of IPG Mediabrands, announced today that it has won the US buying for hardware company, True Value.
Last month, dozens of the UK’s most exciting digital companies opened their doors for OpenCo – part of NewCo Festivlas – which was hosted in the UK by IPG Mediabrands and tech City UK.