Kasha Cacy sat down with MediaVillage for Leaders & Legends Interview Series.
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The majority of British gay and bisexual men think that the LGBT+ community is “invisible” in advertising.
Following a multi-agency pitch, Lodestar UM has bagged the media duties of premium mattress brand, Duroflex.
UM has received an impressive total of 21 shortlists for the upcoming Festival of Media Global Awards. A testament to UM’s strong global network, the shortlisted entries represent work produced across the agency.
“This phenomenon is only going to increase, because the big thing happening in media is audience-driven planning and buying,” said Daryl Lee
The PZU Group has concluded its agency review process by appointing UM as its new creative media agency.
UM once again proved that Better Art and Better Science lead to Better Outcomes at 2017’s Festival of Media APAC Awards, collecting nine awards (Four Gold, Four Silver, One Bronze) for campaigns from Australia, India and Thailand.
Despite what you may have been led to believe, the real problem facing the digital industry is not ad fraud. The real problem is identity, compounded by the lack of quality and integrity put into verifying audience data.
The MP Birla Group has chosen Lodestar UM, part of IPG Mediabrands, to handle the media duties of its cement business. As a first step of its new branding exercise, MP Birla Cement has launched ‘Perfect’ as a premium Portland Pozzolana cement in Central India.
It is the claim that has been made year after year – to the point of becoming an industry joke. So when did the ‘year of mobile’ really take place? 2007, when the iPhone was first released? 2012, when many markets first began benefitting from 4G data speeds?
