UM has received an impressive total of 21 shortlists for the upcoming Festival of Media Global Awards. A testament to UM’s strong global network, the shortlisted entries represent work produced across the agency.
| Best Branded Content Creation Award | LISTERINE “Bring Out the Bold” | UM | Philippines |
| Best Branded Content Creation Award | The Person Who Changed My Life | UM | USA |
| Best Use of Content | Share a Coke, Share a Song | UM | USA |
| Best User Generated Content | Share a Coke, Share a Song | UM | USA |
| Best Insight Award | Bittersweet Pies | UM | Romania |
| Best Not-For-Profit Campaign | Doorstep School: A street naming event for Social Change | Lodestar UM | India |
| Best Targeted Campaign | Clean & Clear #SeeTheRealMe Arab teens get social | J3 MENA | UAE |
| The Creative Use of Data Award | Benadryl – Compass | UM London | UK |
| The Creative Use of Data Award | Sound of the Suburbs | UM Sydney | Australia |
| The Utility/Public Service Award | Bittersweet Pies | UM | Romania |
| Best Engagement Strategy | Bittersweet Pies | UM | Romania |
| Best Event/Experiential Campaign | Big C: At the Heart of the Matter | UM | Thailand |
| Best Event/Experiential Campaign | Doorstep School: A street naming event for Social Change | Lodestar UM | India |
| Best Media Partnership Award | The Late Shift | UM Sydney | Australia |
| Best Use of an Influencer | Share a Coke, Share a Song | UM | USA |
| Best Use of an Influencer | Wiggles | UM Sydney | Australia |
| Best Use of Traditional Media | Sprite Cricket Stars Radio Hijack | UM MENA | UAE |
| Best Use of Traditional Media | The Late Shift | UM Sydney | Australia |
| The Creative Use of Media Award | The Field Trip to Mars | UM | USA |
| Best Use of Mobile | Absolut Buenos Aires | UM | Argentina |
| Best Use of New Technology | The Field Trip to Mars | UM | USA |
