The PZU Group has concluded its agency review process by appointing UM as its new creative media agency.

The company has consolidated the PZU and the Link4 accounts in UM, thereby terminating the previous contracts with Pubilicis Media’ Starcom and Blue 449.

“We are very proud to have won this review and to be able to support the largest insurance company in Poland” said Marcin Dec, CEO IPG Medianrands in Poland.

In 2016, PZU’s total ad spend reached 62 mln zl (15,9 mln dol), according to Kantar Media.

UM’s win puts an end to PZU’s 14-year-long relation with Starlink (now Blue 449).