UM once again proved that Better Art and Better Science lead to Better Outcomes at 2017’s Festival of Media APAC Awards, collecting nine awards (Four Gold, Four Silver, One Bronze) for campaigns from Australia, India and Thailand.
UM Sydney’s “The Late Shift” for New South Wales Transport was the agency’s big winner, collecting gold for Best Use of Traditional Media, Best Use of Content and The Creative Use of Media Award.
UM Sydney, Transport for New South Wales, “The Late Shift”
GOLD: Best Use of Traditional Media
GOLD: Best Use of Content
GOLD: The Creative Use of Media Award
Lodestar UM, Door Step School, “A Street Naming Event For Social Change”
GOLD: Best Non-For-Profit Campaign
SILVER: Best Event/Experiential Campaign
UM Sydney, LEGO, “Make LEGO the Star of Christmas”
SILVER: Best Communications Strategy
SILVER: The Creative Use of Media Award
UM Thailand, Big C, “At the Heart of the Matter”
SILVER: Best Use of an Influencer
UM Sydney, Art Gallery of NSW, “The Greats”
BRONZE: Best Engagement Strategy