UM Australia has announced the appointment of Eaon Pritchard as head of strategy in Melbourne and Claudia Rossi as client business analytics lead for UM Sydney.
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In the words of Jon Stimmel, the chief investment officer for UM Worldwide, planning an over-the-top (OOT) ad campaign is “a Frankenstein of different methodologies mixed together.”
UM J3, part of UM MENA, has promoted Jad Chababi to the role of General Manager of Africa, Middle East and Turkey (AMET).
Motivated by the challenges we face in this increasingly-complex digital landscape, UM Canada and our holding company IPG Mediabrands, along with their network of agencies Media Experts and Initiative, are taking action.
UM has retained Lego in Australia following a global review in which most of the global media planning and buying business.
Our North America teams were honored at the Festival of Media North America Awards.
UM’s Graeme Hutton, SVP, Group Partner, Research, presents at I-COM Global Summit 2017.
UM has bagged the AOR for the Singapore Institute of Management (SIM) following the conclusion of a review.
Successful “newsjacking” requires a hugely condensed planning schedule – and therefore a great deal of trust between agency and brand – UM London’s planning director writes.
New analysis would suggest that rather than offering an illicit thrill, shopping behind the boss’s back just makes Brits feel guilty
