Given the possibilities opened up by new platforms and technology we should be in the golden age of advertising.
News
As the world reverberates from Britain’s decision to leave the Europe Union, the shockwave making the vote all the more surprising was that no major polling company correctly predicted the outcome.
2016 marked a historic Cannes Lions Festival for UM, capturing 43 wins and 20 shortlists to mark the agency’s best ever performance at the Festival.
UM took home 14 awards today at the Cannes Lions Festival. Winning in the Cyber, Creative Data, Media, Mobile and Innovation categories, UM took 4 Gold, 5 Silver and 5 Bronze Lions.
UM has kicked off this year’s Cannes Festival of Creativity in grand style, bringing home seven Cannes Lions Medal wins as well as a whopping 24 shortlisted entries after two days!
UM, a division of IPG Mediabrands, and National CineMedia (NCM) today announced a strategic partnership to create the first-ever model that directly connects media effectiveness to theatrical ticket sales.
UM Hong Kong has been awarded the regional media business for VF Corporation in China, Hong Kong and Korea following a closed door pitch. The estimated spend in media is US$45 million.
As was exclusively reported by exchange4media in April, Coca–Cola India had initiated a multi-agency media review.
Lodestar UM has recently won the media duties of Saregama. This is the third big win for Lodestar UM, which recently won the media duties for Zivame and Simplilearn.
Following the victory of an international tender, UM, global communications network of the group IPG Mediabrands has acquired the media budget of Hitachi Ltd, a Japanese multinational with interests in several sectors including electronic, electrical engineering, transport, engineering and healthcare.