UM has kicked off this year’s Cannes Festival of Creativity in grand style, bringing home seven Cannes Lions Medal wins as well as a whopping 24 shortlisted entries after two days!
With 24 shortlists and seven medals across seven categories, our network received recognition for work created in our Germany, UK, Romania and U.S. offices.
Here is a look at our winning entries:
DIRECT
SILVER – Best Use of New Technology
The Field Trip to Mars for Lockheed Martin – U.S.
SILVER – Best Experience Design
The Field Trip to Mars for Lockheed Martin – U.S.
PROMO & ACTIVATION
GOLD – Best Corporate Image
The Field Trip to Mars for Lockheed Martin – U.S.
GOLD – Best Use of Exhibitions/Installations
The Field Trip to Mars for Lockheed Martin – U.S.
SILVER – Best Use of New Technology
The Field Trip to Mars for Lockheed Martin – U.S.
BRONZE – Best Low Budget Campaign
Bittersweet Pies for Paul – Romania
BRONZE – Best Use of Broadcast
Go Mono for Radio XXI – Romania
See below for the shortlisted entries to date:
DIRECT
Best Use of Ambient Media Small Scale
Pay With Blood for Untold/National Institute of Blood – Romania
PROMO & ACTIVATION
Best Use of Customer In-Store Experience
Bittersweet Pies for Paul – Romania
DIGITAL CRAFT
Best Virtual Reality
The Field Trip to Mars for Lockheed Martin – U.S.
Best Overall Aesthetic Design
The Field Trip to Mars for Lockheed Martin – U.S.
Best Innovative Use of Technology
The Field Trip to Mars for Lockheed Martin – U.S.
PR
Best Use of New Technology
The Field Trip to Mars for Lockheed Martin – U.S.
Best Events & Stunts
The Field Trip to Mars for Lockheed Martin – U.S.
Best Celebrity Endorsement
Brave Cut for The Renasterea Foundation – Romania
Best Live Shows/Concerts/Festivals
Pay With Blood for Untold/National Institute of Blood – Romania
Best Travel, Leisure, Transport
Pay With Blood for Untold/National Institute of Blood – Romania
Best Retail, e-Commerce, Restaurants & Fast Food
Bittersweet Pies for Paul – Romania
Best Response/Real-Time Activity
#AllTreesAreBeautiful for Reese’s – U.S.
OUTDOOR
Best Ambient Experiential & Immersive Digital
The Field Trip to Mars for Lockheed Martin – .U.S.
Best Use of Ambient Outdoor
The Field Trip to Mars for Lockheed Martin – U.S.
Best Digital Outdoor Static Bill Board
Make it Stop for Ethos Travel – UK
End This H*** for Ethos Travel – UK
Save Me Now for Ethos Travel – UK
Help Me God for Ethos Travel – UK
F*** My Life for Ethos Travel – UK
DESIGN
Best Digital Installations & Events
The Field Trip to Mars for Lockheed Martin – U.S.
Best Live Events
The Field Trip to Mars for Lockheed Martin – U.S.
Best Typography: Poster
Calendar for Ethos Travel – UK
CREATIVE EFFECTIVENESS
Raising Eyebrows and Subscriptions for The Economist – UK
The Rabbit Race for Media Markt – Germany
