IPG Mediabrands’ UM unit has promoted Stacey Stewart to the new role of U.S. Chief Marketplace Officer. Stewart, who had been executive vice president-managing director of integrated investment, will oversee UM’s marketplace division. She is based in New York and reports to UM U.S. CEO Lynn Lewis. Stewart, who joined UM in 2010, got her career
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Despite honest efforts to improve diversity and representation in stock imagery, the algorithms behind most image search engines – powered by historical download patterns – can stoke the flames of harmful stereotypes and impede diverse representations from appearing in search results. Now stock image companies are under pressure to change more than just their database
Publishers’ conversations about 2022 with advertisers and agencies are underway, and publishers’ first-party data is a newly prominent topic for an unusually wide range of publishers. With more brands and agencies now progressing (though not necessarily at ease) with their post-cookie plans, publishers are spending the final quarter of 2021 filling out data template forms
On the heels of a handful of developments across the globe, including new data protection bills signed into law by both China and Saudi Arabia, experts speculate on how the data privacy legislative landscape will shape up in the coming year and beyond. As 2021 draws to a close, India, Canada, Vietnam, South Korea and a smattering
UM Worldwide’s US CEO, Lynn Lewis, firmly believes that “you can have an impact at every single level of your career.” Not only does she have the track record to prove it, but she’s helping others experience that as well. Watch the Video on MediaVillage.
As the death of the third-party cookie looms, the industry has set its sights on email as a possible identity-linked alternative. However, this approach turns its back on consumer sentiment and blindly ignores the need for a mix of privacy-centric solutions, argues UM Worldwide’s chief digital officer Joshua Lowcock. The advertising and marketing industry prides
The honorees explain how they entered the industry and are lifting others up When Jeff Miller started working as an account director at Ogilvy 16 years ago, he was confident he would spend his career working on TV spots and print ads. Miller is now the senior director of global creative strategy at Snapchat, the
As the landscape of data privacy grows ever-more complex, the industry faces a slew of unprecedented challenges, writes UM Worldwide’s Arielle Garcia as part of The Drum’s Data Deep Dive. Amid a fragmented regulatory environment, participants in the vast digital advertising ecosystem have been catapulted into what can only be described as a hybrid game
The public’s perception of news may not be at a high-water mark, but recent research out of IPG’s MAGNA unit, in partnership with Disney’s Ad Sales unit, indicates that news content still delivers value for advertisers because of the way news is valued by consumers. In a study titled “No News is Bad News: Ads
In a polarizing political environment, news programming across numerous platforms continues to generate millions of viewers each day. In a political off-year, three 24-hour news networks remain the three highest rated cable networks on television. Nonetheless, at times, polarizing comments or questionable content from news providers has led marketers, concerned about brand safety, to pull