The honorees explain how they entered the industry and are lifting others up
When Jeff Miller started working as an account director at Ogilvy 16 years ago, he was confident he would spend his career working on TV spots and print ads. Miller is now the senior director of global creative strategy at Snapchat, the Gen Z-centric social media platform that would have made the 2005 consumer’s eyes glaze over with confusion. It’s safe to say he underestimated just how much the industry would evolve.
“Today, the creative ambition across the industry is stronger than ever, but the canvas is constantly changing,” he told Adweek. “It fires me up.”
Miller is one of the seven executives that were inducted into the American Advertising Federation (AAF’s) Hall of Achievement on Nov. 17 at the organization’s first in-person event since the beginning of the pandemic.
The rest of the AAF’s honorees include Tina Wells, founder and CEO of RLVNT Media; Arielle Garcia, chief privacy officer at UM Worldwide; Rachel Tipograph, founder and CEO of MikMak; Emily Giannusa, vp of program marketing at HBO; Christena Pyle, chief equity officer of Dentsu Americas and Nick Tran, global head of marketing at TikTok.
Each inductee took note of the dynamic nature of the business, which has allowed them to both enter the industry and create an impact in unconventional ways.
“In my first role, which was not in advertising, I found myself feeling that everything was one-dimensional,” said Garcia. “I saw that media was about people, art, science, outcomes, purpose and everything in between.”
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