In 2020, Arielle Garcia became the first-ever chief privacy officer at IPG’s UM Worldwide, reflective of media agencies readying for the likelihood of increased privacy regulations. Nearly three years into this role, Garcia is seeing privacy restrictions in the U.S. again tightening in 2023 as states begin rolling out their own consumer protection laws. At
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Introducing the Ad Age Super Bowl Amp Meter: Insiders weigh in on the best spots from the Big Game At Ad Age it’s become a well-worn cliché to say the Super Bowl is our Super Bowl. As with the Big Game, ad world Monday morning quarterbacking begins almost immediately after the final whistle and continues
A few years ago, I felt I hit the frequency cap on articles written about streaming advertisers’ struggle to manage how often audiences were exposed to their ads. I was wrong. While the issue has improved according to agency executives, balancing between overexposing and underexposing streaming audiences to ads continues to be a challenge. “It’s
Despite improvements in podcast advertising that have made it easier to buy ads through programmatic channels, buyers are slow to adopt true programmatic podcast buying through a demand-side platform, according to buyers who spoke with Digiday. There are a variety of reasons for this: host-read ads are still king in the medium, not all podcast
Every day, working moms balance the needs of their families at home and their teams at work with compassion and grace, while also finding the time to honor their authentic selves. This is no easy feat. Each year, She Runs It honors mothers who skillfully navigate the complex responsibilities of business, leadership, advocacy and kids.
Are we seeing a fundamental shift in search? What implications could this have on search advertising? Google has announced an AI chatbot, Bard, to rival the wildly popular ChatGPT. The program, which is built on the tech giant’s LaMDA conversational technology, is currently being tested by a select group of users, with plans to be
If consumers knew how companies use their data, would they think it’s fair? That’s the question businesses should be answering about their data usage beyond simply getting an opt-in, said Arielle Garcia, chief privacy officer of IPG-owned agency UM Worldwide, speaking at AdExchanger’s Industry Preview in New York City on Tuesday. Platforms may ask consumers
With privacy restrictions tightening, agencies will have to step up their privacy practices this year. Whether it is clean room technology or installing a privacy team, media agencies are faced with having to juggle emerging state regulations and expand their consumer protection efforts globally. While the U.S. has lagged behind regulating consumer privacy compared to
The most-downloaded app in the US in 2022, TikTok now has over a billion global users. Its draw is stronger than ever among consumers. At the same time, however, scrutiny of the app – which is owned and operated by Chinese technology firm ByteDance – is reaching a fever pitch. … While not all experts
Interpublic Group of Cos. agency UM has appointed Sasha Savic global CEO, taking him back to the agency that started his advertising career in the Czech Republic in 1993. “I started with them in Eastern Europe when I had a war in the country where I’m from, so I got a chance from them to