It’s a strange time for linear TV. After months of an ongoing writers’ strike, as well as the also ongoing actors’ strike, the fall season is here again but much of the programming is centered around reality, sports, reruns and, now, streaming hits coming to broadcast. This unusual moment is likely adding to the ongoing
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The U.S. head of commerce is one of Ad Age’s 2023 40 Under 40 honorees Amie Owen has “actually been on a tear, getting the UM Commerce name out there,” she said. Owen is the U.S. head of commerce at global media agency UM, a part of IPG Mediabrands, which is making advances in retail
Ad Age and Meta’s select group of advertising leaders sets out to prove that marketing and creativity can drive growth for brands—even during a down economy Change is the only true constant in the world of marketing and advertising. Informed by societal norms, technological tools and rising new generations of consumers and industry professionals, ever-fluctuating
The rapid pace of digital adoption by APAC consumers puts the region in a good position to lead the AI revolution. UM’s Ben Tuff, Mat Maroni and Kasper Aakerlund look at what changes this will have for the world of marketing. In his 2021 Reith Lecture, Stuart Russell famously framed the advent of AI as
UM Worldwide UM is the agency of “firsts,” known for disruptive ideas and innovations that set new industry standards and propel media and marketing forward on critical issues like equity, brand safety and data ethics & integrity. UM’s global network operates in 130 markets, with 3450+ employees. We work with clients to create media plans
Have you ever seen an opera singer shatter a wine glass simply with their voice, the same force behind this phenomenon can also make bridges wobble alarmingly — this force is called resonance and it can have a major input in ad effectiveness too. To understand the value of resonance in ad effectiveness, we have
She Runs It has announced the 2023 winners for its Changing the Game Awards. The honorees were selected for contributions across four different categories: Brainwave: Changing the way a brand or product is marketed Paradigm Shift: Changing the way a customer segment or target audience is approached Quantum Leap: Changing the way an organization is
The FIFA Women’s World Cup tournament has been a bonanza for advertisers to showcase their messages on the field before record-breaking audiences. VOZ Total TV numbers for Saturday night’s quarterfinal game showed that more than 4 million tuned into the game itself, with another 945,000 watching the pre-game programming and 762,000 watching the post-game programming.
IPG Mediabrands’ UM unit this morning announced the launch of a new retail media budget allocation and optimization tool capable of analyzing and managing the return-on-investment of retail media buys. Dubbed “Shoptimizer” (see screenshot above), UM claims it is a “first-of-its-kind” for the ad industry, and disclosed results of a test phase of various commerce
Clients that tested Shoptimizer saw between 12% and 15% lift in incremental sales Before the pandemic, UM was working with a handful of clients on retail media and commerce investments that totaled about a few hundred million dollars in billings. Now, as many 40 clients are driving $2 billion in global commerce billings for the