The U.S. head of commerce is one of Ad Age’s 2023 40 Under 40 honorees
Amie Owen has “actually been on a tear, getting the UM Commerce name out there,” she said.
Owen is the U.S. head of commerce at global media agency UM, a part of IPG Mediabrands, which is making advances in retail media. This past summer, Owen helped UM launch an aptly named Shoptimizer tool, which was in development for two years, to upgrade retail media buying for brands.
Owen, 38, has been in the retail media space for more than 10 years, and she has seen it evolve from the manual process of working with retailers to the online, data-driven behemoth that exists today. Amazon, Walmart, Target, Lowe’s, CVS, Walgreens, Dollar General and Home Depot are just the tip of the retail media iceberg. And UM’s new platform is meant to make it easier for clients to understand the space that is booming.
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