UM London added to their award win tally with an outstanding showing at the recent Digital Impact Awards, closing the ceremony as the most awarded media agency of 2014!
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Jack Daniel’s is to launch a new music campaign. Jack Rocks celebrates the independence, authenticity and integrity of real, hand-crafted music and kicks off by opening its very own live music venue in East London. This will take place in partnership with iconic music brand NME and Spotify.
In today’s era of media fragmentation, old models simply don’t work. It is now a world where brands need to find new ways to capture attention and ignite conversations, media needs to move from buying impressions to making impressions.
UM has been appointed the media agency for Takeda – Asia’s leading research-based pharmaceutical company, in Hong Kong. The team clinched the media buying, planning, strategy and digital duties, from its incumbent agency Mindshare.
Online video content doesn’t just lift online video marketing results – they can improve the overall outlook for TV ads, too.
A wholehearted embrace of programmatic technology alone is not enough to ensure that brands reach the “big moments” with their campaigns, UM’s global CEO Daryl Lee has warned.
“A good idea is powerful and it doesn’t have to be expensive because it travels by word of mouth,” says Nagisa Manabe, chief marketing and sales officer at the US Post Office.
Two UM clients were inducted into the Adweek Brand Genius Class of 2014. Trudy Hardy, VP Marketing, BMW of North America, LLC was honored along with Matt Jauchius, EVP, CMO Nationwide Insurance at a gala reception in New York City on September 30.
UM enjoyed an outstanding showing at Festival of Media LatAm (FOMLA), taking home two Gold and one Bronze for work out of Panama and Honduras! See below for the winning campaigns.
The awards keep rolling in for UM as offices in Malaysia and Singapore have both been recently awarded for outstanding work.