Lodestar UM has recently won the media duties of Saregama. This is the third big win for Lodestar UM, which recently won the media duties for Zivame and Simplilearn.


Following the victory of an international tender, UM, global communications network of the group IPG Mediabrands has acquired the media budget of Hitachi Ltd, a Japanese multinational with interests in several sectors including electronic, electrical engineering, transport, engineering and healthcare.







UM, a division of IPG Mediabrands, has emerged the big winner at this year’s Festival of Media Global, taking Agency of the Year accolades for UM Romania, Campaign of the Year and 13 additional award wins.

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