Interpublic’s UM and Omnicom Group’s OMD were the big award winners at this year’s Festival of Media, with UM Romania winning Agency of the Year and Campaign of the Year honors while OMD was designated Network of the Year. The awards were bestowed earlier today at the Festival’s annual gathering in Rome.
UM had 24 shortlisted entries and converted 13 of those into award wins, with nine gold (the most of any single agency), one silver and three bronze trophies across ten categories. UM Romania’s Sunday Grannies, created for Vodafone, took four golds — the most of any campaign. Including the AOY and Campaign of the Year nods, UM collected 15 awards in all.
OMD won 11 awards including four gold, six silver and a one bronze trophy.
By holding company, Omnicom Media Group was the top winner — garnering 22 awards, including 11 for PHD. GroupM collected 19 awards across three shops: MediaCom (11), Mindshare (7) and MEC (1).
Interpublic won 19 awards in total, with two going to Initiative and one each to Cadreon and Ensemble.
Publicis Groupe’s Starcom MediaVest Group won 9 awards and Dentsu Aegis Network’s Carat took home two trophies.