UM dominated Festival of Media Global, taking 15 awards across 12 categories – including Agency and Campaign of the Year!
Going into the final award ceremonies with an impressive 24 shortlists, UM emerged with a whopping 15 awards, including nine Gold, one Silver and three Bronze trophies. UM Romania was honored as Agency of the Year and took home the Campaign of the Year award for Sunday Grannies created for Vodafone.
UM has the added distinction of winning more Gold awards (nine) than any other agency while Sunday Grannies took the most Gold campaign wins (four).
Here is a complete list of winning work.
AGENCY OF THE YEAR
UM Romania
CAMPAIGN OF THE YEAR
Sunday Grannies for Vodafone, UM Romania
MEDIA
Best Entertainment Platform
GOLD: Rabbit Race for Media Markt, UM Germany
Best Event/Experimental Campaign
GOLD: Pay With Blood for National Institute for Blood Transfusion, UM Romania
The Effectiveness Award
GOLD: Pay With Blood for National Institute for Blood Transfusion, UM Romania
CONTENT
Best Use of Content
GOLD: Sunday Grannies for Vodafone, UM Romania
SILVER: #LittleMoneyBigFun for KFC, UM Romania
Best Use of Video
GOLD: Hot N’Cheezy for KFC, UM Malaysia/Rally
BRONZE: How Telekom Malaysia Gamified a TV Ad to Help Those in Need, UM Malaysia/Rally
Best Community Development
GOLD: Sunday Grannies for Vodafone, UM Romania
TECHNOLOGY
Best Digitally Integrated Campaign
GOLD: Sunday Grannies for Vodafone, UM Romania
Best Use of Programmatic Technology
BRONZE: Hot N’ Cheezy for KFC, UM Malaysia/Rally
INSIGHT
Best Insight Award
GOLD: Sunday Grannies for Vodafone, UM Romania
Best Non-for-Profit Campaign
GOLD: Pay With Blood for National Institute for Blood Transfusion, UM Romania
BRONZE: Pin the Pink for Renasterea Foundation, UM Romania
