Do technology and creativity mix? They do if you are attending this year’s Cannes Lions International Festival of Creativity.
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Lisa Utzschneider, SVP, Sales, Americas, Yahoo and David Cohen, CIO, Universal McCann discuss the future of programmatic digital video at the BrightRoll Video Summit
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.
Programmatic is a “super-baby”, which has developed from infant to adult in two years, and must be seen in the context of that maturity, says UM global chief executive Daryl Lee.
Clean & Clear was a fading brand in the Johnson & Johnson portfolio, no longer relevant to its teen target and desperately in need of a marketing makeover.
See the Real Me – Jazz has made the YouTube Ads Leaderboard for the month of March!
The Ad Council, a non-profit organization and the largest producer of national public service campaigns in the U.S., has elected UM U.S. President Kasha Cacy to its Board of Directors.
UM Puerto Rico took home the Best Use of Digital Platform Award at the 2015 SME Digital Awards for Chic Chat with L’OREAL Paris.
UM Hong Kong has won top honors at MTR’s Best of the Best Awards 2014, taking both Platinum and Gold awards in two categories.
History was made when UM Studios became the first media agency to independently win an ADCN Lamp Award last month in Amsterdam.