History was made when UM Studios became the first media agency to independently win an ADCN Lamp Award last month in Amsterdam.

Recognized for their work created for Microsoft, our UM Studios Netherlands team was awarded Silver in the Media & Branded Content category for the IE meets 22tracks campaign.

“We are very proud of the industry’s recognition of our project with Microsoft and 22tracks,” said Rik Ruts, Managing Director, UM Netherlands. “With UM Studios, we’ve created an in-house label which enables us, as a media agency, to compete with the best creative agencies. Through knowledge-driven creativity we are able to distinguish ourselves and create relevant work for our clients.”

The ADCN is the association for creativity in advertising and design in the Netherlands. Their mission is to develop the best creative collective in the world: unleash creativity, stimulate excellence and kick-start innovation in communications in the Netherlands. Founded in 1996, the ADCN has become a collective of various creative disciplines including art directors, copywriters, creative directors, graphic designers, photographers, illustrators, producers, planners and filmmakers.