UM Puerto Rico took home the Best Use of Digital Platform Award at the 2015 SME Digital Awards for Chic Chat with L’OREAL Paris.

Created for L’OREAL, Chic Chat is a free service via the popular app, WhatsApp, where L’OREAL Paris beauty experts can speak directly to the customer during the most critical point of sale – when they’re in the beauty aisle. The customer only has to add the phone number to their WhatsApp chat to commence talking to a live person, in real time.

The eight-week pilot program resulted in a three percent lift in sales and proved so successful that L’OREAL has extended it indefinitely.

Created in 2011, the SME Digital Awards are among the most coveted awards in Puerto Rico, recognizing creativity, originality and innovation in the digital space.

Congratulations Puerto Rico!