IPG Mediabrands is Ad Age’s 2024 U.S. Network of the Year IPG Mediabrands started 2023 under the new leadership of Eileen Kiernan, who was named global CEO of the media agency network in late 2022. Kiernan didn’t wait for the dust to settle, quickly diving into what would become a year of growth and innovation
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In this interview MediaCat’s Editor Mike Piggott chats to Helen Needham, Senior Communications & Corporate Affairs Manager at MoneySuperMarket Group, and Kim Lambert, Group Insights Director at UM, about ‘Money Talks‘, a project between MoneySuperMarket, media agency UM and suicide prevent charity Campaign Against Living Miserably (CALM), which looks at how the cost of living
UM is Ad Age’s 2024 Media Agency of the Year Retail media has grown to become one of marketers’ most important areas of emphasis as brands shift to performance-based marketing and emphasize consumer data in their media investments. IPG Mediabrands’ global agency UM has been a leader in the retail and commerce space throughout its
Audio agency Ad Results Media this week launched an audio buying offering to increase programmatic ad-buying access to streaming and podcasting. With the new platform, ARM Pro, brands can access a custom suite of audio solutions for purchasing their target audiences. The audiences are vetted by ARM’s teams for direct and programmatic deals, with the
DoubleVerify and Roku have uncovered a CTV ad fraud scheme that has taken fraudsters’ traditional domain spoofing tactic to a new level. Discovered late last summer and still active, the scheme — dubbed “CycloneBot” — may be costing advertisers as much as $7.5 million per month in fake impressions. … “Ad fraud has not historically
UM has been appointed media agency of record for global car manufacturer Chery, following a pitch. The remit includes all media strategy, planning and buying in Australia, supporting Chery’s launch of all new vehicle releases in 2024, as the brand establishes its market presence. “UM’s strategic approach to media planning and buying will play a
Vice group co-CEO Bruce Dixon has announced that the company is to make several hundred lay-offs and will no longer publish content on Vice.com. In a memo to staff, Dixon said that Vice will “look to partner with established media companies” to distribute its digital content, including news, on their global platforms and “fully transition
As the Possible conference gears up for its second year, it faces the possibility of a sophomore slump. After all, year one in April 2023 generated solid attendance of 2,464 as well as a few headlines, mainly courtesy of one Elon Musk, who used his appearance in part to recruit Linda Yaccarino to be his
Walmart’s rumored plan to acquire Vizio went from theoretical to reality this week, with the retail giant set to pay $2.3 billion for the smart TV manufacturer. The move will bolster Walmart’s retail media offering, Walmart Connect, adding streaming capabilities that will help it attract more brand marketing ad dollars. The deal will also allow
Campaign US has announced its 2024 class of Inspiring Women. The women recognized below are redefining leadership in advertising and marketing while blazing trails and pushing boundaries for others to succeed in their wake. This program recognizes them for their hard work and dedication to their craft across various facets of the industry, including creative,