Universal McCann was crowned Agency of the Year at the 2016 Malaysian Media Awards (MMA).
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The brief involves full-service media strategy, buying and planning with a focus on print, outdoor and television.
UM MENA, the Dubai Lynx Media Agency of the year have won the media business of Saudi based Saadeddin pastry with immediate effect.
Interpublic’s UM and Omnicom Group’s OMD were the big award winners at this year’s Festival of Media Global.

UM dominated Festival of Media Global, taking 15 awards across 12 categories – including Agency and Campaign of the Year!

UM, a division of IPG Mediabrands, has emerged the big winner at this year’s Festival of Media Global, taking Agency of the Year accolades for UM Romania, Campaign of the Year and 13 additional award wins.

UM, a division of IPG Mediabrands, announced today the reorganization of its U.S. executive management team.
IPG’s UM was named Adweek’s 2015 Media Agency of the Year in February after winning J&J, Coca-Cola, CVS and McCormick in the spate of reviews known colloquially as “Mediapalooza” or “The Year of the Pitch.”
UM Global CEO highlights that platforms are developing new social behaviors and brands will be a part of this. He also says that mobile video and mobile e-commerce represent a key opportunity for LatAm.
Synopsizing the diverse talents of Adweek’s Media All-Stars—an annual celebration of the best minds in the media agency world—gets a little harder every year.