Bob Evans Farms Foods, the grocery products division of Bob Evans Farms, named McCann Detroit as its creative and shopper marketing agency of record, following a review.
News
The Field Trip To Mars’ Special Mention For Technology Re-Imagined highlighted an impressive showing for UM at this year’s IAB MIXX Awards, an event which saw the agency earn nine wins, including four golds.
B & B Hotels in Germany has awarded its media account to IPG Mediabrands agency UM; they’re immediately responsible for the implementation of media activities.
UM was a big winner at the 2016 OMMA Awards, earning six wins and three shortlists at the event. The Field Trip To Mars continued its massively successful 2016, this time claiming the Online Advertising Creativity: Virtual Reality/Augmented Reality Award. Four other UM United States cases earned plaudits at the event with Share a Coke and a Song
UM Romania kept its 2016 momentum going with a strong showing at this year’s Effies Romania.
Tourism Australia has confirmed the appointment of UM Australia, a subsidiary of IPG Mediabrands Australia, to handle its global media planning and buying requirements, following a competitive global tender process.
Chegg, the Student Hub, and global media agency, UM, recently collaborated to better understand how today’s 18 to 24 year-olds are impacted by defining moments during their college years – a major transition period.
The media business may be changing on a nearly weekly basis, but one constant that will always matter as long as advertising survives is the Big Idea.
Lodestar UM tallied 13 wins, including Best Ongoing Media Campaign gold for The Musical Journey Continues (Coke), at the 2016 Emvies.
Lodestar UM’s announcement as Media Agency of the Year at last week’s Media Ace Awards highlighted its six wins across ten categories at the event organized by the Exchange4media group.