Bob Evans Farms Foods, the grocery products division of Bob Evans Farms, named McCann Detroit as its creative and shopper marketing agency of record, following a review. The agency will handle the brand’s grocery segment of refrigerated and frozen convenience foods. Brunner Advertising of Pittsburgh previously handled the account.
In addition, Universal McCann, IPG Mediabrands’ media agency, was named media buying agency for BEF Foods, responsible for traditional and digital media as well as search and paid social. The agency will work with McCann Detroit on brand strategy.
“McCann Detroit has a genuine enthusiasm for our brand, and it’s clear that they understand and love our products. We know they will bring excitement and passion to this partnership,” said Mike Townsley, president of BEF Foods.
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