B & B Hotels in Germany has awarded its media account to IPG Mediabrands agency UM; they’re immediately responsible for the implementation of media activities.
Based in Hochheim, the company is managed from the agency location in Frankfurt’s West Harbour and will compete with a marketing offensive, the accommodation and services offered by the chain in October.
The responsible creative agency is Romans Wildberger from Berlin. Among other things, the focus of the hotel chain is on measures in Out Of Home (OOH) area, social media and display advertising and motion picture. Next year, an extension of the mix is planned.
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