Generative AI search platform Perplexity has appointed IPG Mediabrands’ UM as its first media agency of record, the company exclusively shared with Campaign US on Tuesday. UM won the account without pitching, instead reaching out to Perplexity after seeing an article posted earlier this year about the AI company’s plans to launch an ads business,
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Once upon a time linear and digital media lived in separate kingdoms, vying for separate opportunities and budgets. But during this year’s upfronts—which featured both Amazon and Netflix making their first in-person upfront presentations—the gates were thrown wide open to bidders across platforms. Whether we’re in an era of never-ending fragmentation or on the verge
Up-and-coming ad buyers reveal what’s exciting them in the current media landscape and changes they want to see Many of the top-of-mind questions in TV advertising aren’t concerning the current state of media, but its future. Industry growing pains in platforms, data, technology and automation are solidifying the foundation for the next generation of media
IPG’s UM consolidated jeans and clothing maker Levi’s global media business, having handled it in the Americas since 2019. Comvergence estimates the brand spent $142 million in 2023. Read more in Digiday.
Agencies hope connected TV and digital out-of-home will play a bigger role in upcoming elections and politics — especially for smaller media agencies that are handling many of the less visible races in the crowded political space. For a number of media agencies looking to place their political ad dollars down in this major election
Mental well-being is an increasingly important concern for U.S. workers—which means it’s increasingly important for U.S. employers as well. Initiatives promoting mental health are being integrated more and more into workplace policies, with strategies like expanded access to counseling and stress-reduction workshops, as flexible arrangements are becoming more commonplace to support work-life balance. To spotlight
Levi’s Jeans has consolidated its global media account with UM, after working with the agency in the Americas for more than four years, Campaign US has learned. The IPG Mediabrands agency was named Levi’s media agency of record in the U.S., Canada and Mexico in September 2019 following a review. Omnicom Group’s OMD was the
The Athletic is about to hit 3 million total newsletter subscribers — nearly a 20% increase from this time last year. Its free, flagship weekly newsletter, The Pulse, now has 2.4 million recipients. … That kind of scale is extremely important when ad buyers consider where to buy newsletter ads. “That’s a sizable audience for
One of the biggest challenges facing streaming advertisers today is how fragmented streaming audiences are. Which may be surprising. With Amazon’s Prime Video adding an ad-supported tier earlier this year and automatically opting in existing subscribers, there would seem to be an abundance of large-scale ad-supported streaming services. And there are. But even at scale,
Universal McCann, McCann Worldgroup, Snowflake and Zoom are early users of Enterprise Pro Perplexity, a generative AI startup developing a search engine to rival Google, has secured nearly $63 million in Series B funding. This investment has propelled the 55-person startup to double its valuation in three months, now exceeding $1 billion, with total fundraising