Gold House, the leading cultural ecosystem that unites, invests in, and champions Asian Pacific creators and companies, has been named the official non-profit partner for the 2024 U.S. Young Lions competition, according to National CineMedia (NCM), the U.S. representative for the Cannes Lions International Festival of Creativity. In addition, the U.S. jury for the Young
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More than two-thirds (69%) of consumers think brands “should play a key role” in the cost-of-living crisis, according to new research by UM, Campaign Against Living Miserably (CALM) and MoneySuperMarket. Nearly six in 10 (57%) surveyed said brands “could do more”, while more than half (60%) said they wanted brands to show “increased sensitivity to
In an era where digital storefronts are just a click away, the lines between media and commerce are blurring. As consumers lounge in their living rooms, their favorite shows may soon double as the latest shopping platform. “Imagine you’re watching a TV show and someone was wearing a red dress and you want to purchase
In today’s corporate landscape, diversity is a widely discussed topic. Employers highlight their commitment to recruiting and advancing individuals of various ages, races, genders, sexual orientations and abilities. Companies recognize that a diverse workforce contributes significantly to organizational success. Diverse workforces cultivate creativity and innovation that stem from a mix of perspectives, experiences, and backgrounds,
Amp spotlight: How the wisdom and experience of mentors can profoundly shape leadership abilities, as well as change the trajectory of marketing careers As any former intern (as I once was) can attest, a good mentor can mean the difference between moving on to a long, fulfilling career or a proverbial full stop, especially in
Media and ad leaders gathered at FreeWheel’s CES 2024 lounge to advocate for the power of premium, accelerate programmatic buying and more As we head into a critical year that includes a generation-defining presidential election, Olympics and more, the rise of streaming is ushering in the era of convergence. Converged TV approaches linear, connected TV
In Sept. and Oct. 2023, strong new business wins for IPG’s UM and Omnicom’s PHD brought the two shops to the top of Campaign US’ media rankings tables, while the creative table remained relatively stagnant. U.S. agency rankings are updated every two months using self reported new business data from agencies, as well as from
CES 2024 marks an interesting return to almost-normalcy for the biggest consumer tech convention. Sure, there were still Abbott booths near security points handing out masks and Covid test kits, but for the most part, CES felt lively, expansive, and in sync with the key trends happening in tech and the broader culture this year.
Four years after Disney+’s debut set off the subscription-based streaming war, the introduction of Amazon Prime Video’s ads tier in 2024 heralds the ad-supported streaming war. And ad buyers are hopeful that the heightened competition on the sell side leads to product development and lower prices, with advertisers’ intensifying budget volatility looming as an X
IPG global media agency UM has appointed Erin Quintana its new U.S. CEO as W. Joe DeMiero departs following just under two years in the role. Quintana was most recently the agency’s U.S. chief client officer, a role that won’t be filled, according to a UM spokeswoman. One of Quintana’s more recent successes was leading
