DeMiero joins from Publicis agency Hawkeye. UM has hired Joe DeMiero as its new US CEO, taking the reins from Lynn Lewis, who will move into the role of global chief marketing officer of IPG Mediabrands, the companies said Tuesday. DeMiero is a nine-year Publicis Groupe vet, most recently serving as CEO of CRM and
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Amp spotlight: The “talent drain” has transformed the company-employee relationship beyond working from home and freelancing For the majority of 2021, near-record rates of workers were quitting their jobs each and every month. Some were reshuffling to companies offering better pay or flexibility, but millions were just burning out—no longer willing to stay on the
NBCUniversal has tapped iSpot.tv Inc., a company that aims to help advertisers verify the reach and impact of their TV and streaming ads, as it seeks to better quantify how consumers are viewing ads across different mediums. iSpot was one of the measurement vendors that answered a request for proposals last year from NBCUniversal, a
Between a global pandemic, a diplomatic boycott and sinking ratings, the 2022 Winter Olympics in Beijing face big challenges. In addition to the rise of the Omicron variant, which continues to spread across the globe, this year’s Games are facing backlash for hosting in China, where human rights violations are being carried out against the
TV camera add-ons, safety and security devices and fledgling metaverse products hold early promise for brands. As CES 2022 drew to an early end amid the ongoing omicron surge, the truncated consumer technology show nevertheless offered intriguing glimpses into the future of digital innovation and brand opportunities it might bring. Read the full article on
Advertising in and around video game content is both a nascent opportunity and one with vast potential. In the US, 26.6 million people tune into esports on a monthly basis, and there are 177.7 million monthly gamers, according to Insider Intelligence. Brands are now pouring billions of ad dollars into in-game advertisements, streaming ads, and
The Amp community looks back on the previous 12 months with an eye toward predicting the year ahead. Last year at this time, perhaps the only thing We the People could collectively agree on was the wish to say “good riddance” to the previous 12 months. Less than a week into the new year, 2021 effectively
In Q&A, Stacey Stewart stresses the importance of looking at the totality of a media plan rather than its pieces. UM, the global media agency network of IPG Mediabrands, is launching an entirely new role—U.S. chief marketplace officer. Stacey Stewart, who is taking on the new position, was previously executive VP, managing partner and integrated
IPG Mediabrands’ UM unit has promoted Stacey Stewart to the new role of U.S. Chief Marketplace Officer. Stewart, who had been executive vice president-managing director of integrated investment, will oversee UM’s marketplace division. She is based in New York and reports to UM U.S. CEO Lynn Lewis. Stewart, who joined UM in 2010, got her career
Despite honest efforts to improve diversity and representation in stock imagery, the algorithms behind most image search engines – powered by historical download patterns – can stoke the flames of harmful stereotypes and impede diverse representations from appearing in search results. Now stock image companies are under pressure to change more than just their database