U.K.-based publisher Future plc is flying south and will open a new in-person hub in Atlanta this month. The company says it will hire over 100 people based in Atlanta in editorial, sales and production roles to produce more women’s lifestyle, home and entertainment content, especially video. Future’s executives see a talented pool of video creators, influencers
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In the latest edition of DPAA Short Connects, the news and video interview series that goes into the hearts, minds and decision-making of today’s ad leaders, Barry Frey, DPAA CEO talks with Joselle Galis, Sr. Vice President, Content & Partnership Strategies at UM Worldwide. DPAA’s Media Decision Makers Study shows a preference for content and advertising on
Senior media planners do not believe that younger and older demographics are easier to reach on the same platform despite a new report that suggests their media habits are starting to converge. The IPA TouchPoints Making Sense report to analyses the reach of different media channels and how much time different demographics are spending on
In the Pitch Room Burger King put its U.S. creative and media account into review. UM was named media agency of record for Grubhub. WPP and Instacart entered an ads partnership. Read the article on Campaign.
IPG’s UM won media agency of record duties for meal-delivery service GrubHub, handling all strategy, buying, planning, data and analytics. The incumbents were Havas Media and Dentsu. Read the full article on Digiday.
While businesses are still wary of potential threats in 2022, UM’s Chris Skinner argues that they’ll need to think more proactively to recruit and retain the best talent. We might be slowly emerging from the dark woods of Covid, but our industry’s path through 2022 remains thorny and bramble-strewn. The news is full of conflict and confusion,
With businesses buying into advertising as a growth driver, the CEO of UM says purposeful media choices could be the key to winning hearts and minds. For most industries, the two years of the pandemic have felt like an unprecedented shock. Rachel Forde, who’s spent half of her four-year tenure as CEO of UM helping
UM, the global media agency network of IPG Mediabrands, has been named media Agency of Record for Grubhub, a leading online food delivery marketplace dedicated to connecting more than 30 million diners with their favorite local restaurants, elevating food ordering through innovative restaurant technology, easy-to-use platforms, and best-in-class delivery experience. UM will handle all strategy,
The Campaign US Female Frontier Awards celebrate women breaking boundaries in a historically male-dominated industry. The results are in for Campaign US’ fourth annual Female Frontier Awards. The awards celebrate female leaders and rising stars breaking boundaries in a historically male-dominated industry across creativity, media, technology and communications. This year’s list of honorees was selected
The food delivery platform’s total media spend is $128 million Leading food delivery company Grubhub has named Interpublic Group’s Universal McCann (UM) its media agency of record. The agency won the business from incumbents Havas and Dentsu. Havas Edge managed the company’s DRTV and CTV while Dentsu managed project work with out-of-home advertising, according to