While businesses are still wary of potential threats in 2022, UM’s Chris Skinner argues that they’ll need to think more proactively to recruit and retain the best talent.

We might be slowly emerging from the dark woods of Covid, but our industry’s path through 2022 remains thorny and bramble-strewn. The news is full of conflict and confusion, both literal and metaphorical: rising inflation and taxes, continual supply chain disruption, Brexit fallout and fundamental shifts in consumer behavior. That’s not to mention the accelerating pace of change in media and the associated pressures this places on our teams.

Looking beyond the gloomy headlines, it’s not all bad news. There are also opportunities interlinked with these challenges, including rising economic output in some sectors and newly-emerging channels and technologies.

Read the article on The Drum.