DeMiero joins from Publicis agency Hawkeye.

UM has hired Joe DeMiero as its new US CEO, taking the reins from Lynn Lewis, who will move into the role of global chief marketing officer of IPG Mediabrands, the companies said Tuesday.

DeMiero is a nine-year Publicis Groupe vet, most recently serving as CEO of CRM and digital agency Hawkeye. He’s also worked at Saatchi & Saatchi and Razorfish.

He joins UM with a vision to double down on the agency’s global “Futureproof” positioning as well as its ongoing efforts to make media more purposeful, while pushing the agency toward a one-to-one marketing philosophy. He will report to Eileen Kiernan, global CEO of UM.

“Brands need a partner that can holistically help them solve the biggest challenges they face from a marketing and advertising standpoint, and more broadly, the relationship they have with each individual customer,” DeMiero told Campaign US. “UM brings together a lot of the capabilities and strengths that I believe brands are going to need.”

In particular, DeMiero was excited by the way UM brings together it’s talent with data capabilities, tools and tech partnerships, as well as commitment to a strong, purposeful culture, which he describes as being “part of the agency’s DNA.”

Read the full article on Campaign.