If one thing became strikingly apparent in the working world during the pandemic, it is perhaps that the extant hierarchical structure of work was in urgent need of reform. By overhauling the structure of teams and broadening the scope of recruitment, can companies overcome the ‘Great Resignation’ to attract and retain talented professionals? As memories
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The past 2-plus years have seen working mothers take on at least three full-time jobs at once: parent, educator and their role at work. To call this a challenge is an understatement; nevertheless, mothers have grown increasingly resilient with their problem-solving in and outside of the office, finding victories in the boardroom as often as
For the 18th consecutive year, She Runs It is celebrating marketing, media and tech leaders who skilfully navigate the multiple demands of work and motherhood. In addition to 20 individual honourees, the organisation is also recognizing Moxie/MRY as the 2022 Best Company for Working Mothers. “In our 18 years of evaluating submissions for working mothers of the
For the 18th consecutive year, She Runs It is celebrating marketing, media and tech leaders who skillfully navigate the multiple demands of work and motherhood. In addition to 20 individual honorees, the organization is also recognizing Moxie/MRY as the 2022 Best Company for Working Mothers. “In our 18 years of evaluating submissions for working mothers of the year,
For agencies, the pandemic has brought both challenges and opportunities. Being forced to confront changes to the traditional business model in addition to a torrent of brands striving to bring their efforts in-house proved formidable tests. However, those teams that could navigate a path through unprecedented change and leverage uncertainty clearly demonstrated their value to
Super Bowl LVI capped off a run of of thrilling, nail-biting NFL playoff games, with the championship only decided in the last minute of the fourth quarter. (Congratulations to the Los Angeles Rams for winning the Vince Lombardi Trophy.) But unlike the certainty that a final score confers on the last team standing on the football
The Super Bowl will feature commercial breaks that embrace the usual jokes and celebrities plus a whole lot of blockchain. Star athletes and supermodels are promoting crypto companies. Stadiums are taking the companies’ names. The government is thinking about regulating them. But perhaps the surest sign yet that the cryptocurrency industry has reached the mainstream?
U.K.-based publisher Future plc is flying south and will open a new in-person hub in Atlanta this month. The company says it will hire over 100 people based in Atlanta in editorial, sales and production roles to produce more women’s lifestyle, home and entertainment content, especially video. Future’s executives see a talented pool of video creators, influencers
In the latest edition of DPAA Short Connects, the news and video interview series that goes into the hearts, minds and decision-making of today’s ad leaders, Barry Frey, DPAA CEO talks with Joselle Galis, Sr. Vice President, Content & Partnership Strategies at UM Worldwide. DPAA’s Media Decision Makers Study shows a preference for content and advertising on
Senior media planners do not believe that younger and older demographics are easier to reach on the same platform despite a new report that suggests their media habits are starting to converge. The IPA TouchPoints Making Sense report to analyses the reach of different media channels and how much time different demographics are spending on