For agencies, the pandemic has brought both challenges and opportunities. Being forced to confront changes to the traditional business model in addition to a torrent of brands striving to bring their efforts in-house proved formidable tests. However, those teams that could navigate a path through unprecedented change and leverage uncertainty clearly demonstrated their value to brand clients.

The first-ever Digiday Media Buying and Planning Awards program recognizes the agencies that helped their clients stand out from the crowd in an ever-changing landscape. The nominees earning spots on this year’s shortlist weren’t afraid of change; they embraced it, finding innovative ways to reach consumers who remained at home or were emerging for the first time in months, and they did so with messaging that resonated.

Best Brand Integration in Gaming/esports – Neutrogena & UM for Futurecaster
Best CSR Initiative – Aveeno & UM for Skin Health Startup Accelerator
Most Diverse Spending – Aveeno & UM for Skin Health Startup Accelerator

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