For agencies, the pandemic has brought both challenges and opportunities. Being forced to confront changes to the traditional business model in addition to a torrent of brands striving to bring their efforts in-house proved formidable tests. However, those teams that could navigate a path through unprecedented change and leverage uncertainty clearly demonstrated their value to brand clients.
The first-ever Digiday Media Buying and Planning Awards program recognizes the agencies that helped their clients stand out from the crowd in an ever-changing landscape. The nominees earning spots on this year’s shortlist weren’t afraid of change; they embraced it, finding innovative ways to reach consumers who remained at home or were emerging for the first time in months, and they did so with messaging that resonated.
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