Elon Musk’s vision of taking the guardrails off Twitter Inc.’s content moderation is lauded by free speech absolutists, but it risks creating a free-for-all that alienates advertisers and leaves regular users subject to abuse. Musk lobbed his $43 billion takeover offer for Twitter with the intent of unlocking its potential to be the “platform for
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Eight agencies from across the UK, Denmark, Canada and Australia are competing for the coveted Creative Agency of the Year at Campaign’s third Global Agency of the Year Awards. Three British shops – St Luke’s, The Brooklyn Brothers and Uncommon Creative Studio – are on the eight-strong shortlist alongside two businesses from Canada (Rethink and
The inaugural Digiday Media Buying and Planning Awards marks the hard work agencies have accomplished amid a year of pandemic-led changes to the traditional business model. Agencies have succeeded in navigating a path forward while focusing on showcasing their much-needed value to clients looking to bring efforts in-house. … Agency UM also took home multiple
Campaign speaks to high school students and their teacher about their perceptions of advertising and whether they would consider a career in it. We also talk to UM about their Futureproof Academy. Attracting talent from diverse backgrounds has been a perennial challenge for the advertising and media industry. The media agency UM has taken a
In its second year, the program continues to facilitate entry of underrepresented groups into advertising and media through free industry education, mentorship and bespoke programming Today, Vox Media, the leading modern media company and UM, the global media agency network of IPG Mediabrands, announced the latest programming update and a new partnership with the American
By announcing the elimination of IP address logging on Google Analytics, the tech titan is doubling down on its focus on consumer data privacy. While some applaud the move, other see it as a headache for advertisers and another nail in the coffin of digital marketing as we know it. … The decision to ban
UM Australia CEO, Anathea Ruys has appointed Vanessa Stuart as head of new business and marketing, which is a newly created role. Stuart joins UM from WPP, where she was client service director at Maverick. Her new role is effective immediately, and sees her join the national leadership team. During her time at WPP she
Aditi Mishra has been appointed the new CEO of Lodestar UM, India. “She has been with Lodestar UM for over two decades, shining bright in varied roles. She started as a Management Trainee and has worn many a hat over the years, driving large client relationships in a business role to leading Strategy and Product as
A focus on performance marketing carries risks for agency working cultures as well as long-term brand growth and it’s time to address the issue, says UM’s Chris Skinner. It’s an exciting time to be a consumer. We can get almost everything we want when we want it. Amazon, the retailer many consider at the heart
Takeoff & landing Continuing a hot streak over the last several months, IPG’s UM won hearing aid maker Eargo’s media business, which had been handled in part by MMSI. Duties include media strategy, planning, buying, SEO, and analytics. Read the article on Digiday.