Rumours and invalid traffic that mislead consumers and investors can cause brand losses and PR nightmares. All the more reason for brands to engage and interact with verified information of their own, say China marketing experts. … What brands can do to guard against social media misinformation in China Lawrence Wan CEO UM China China
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Upfront week has always been about pomp and circumstance. Each year in mid-May, advertisers would make their pilgrimages from Madison Avenue to various stages in Manhattan, where TV networks would show off their shiniest new toys ahead of negotiations for the upcoming TV season. But then the pandemic hit in 2020, forcing media companies to
Adweek’s 2022 Media All-Stars are refashioning their offerings to meet the fluid needs of their clients With each passing year, marketers are asking for more from their media buyers. Anything from managing data to creating content, while navigating an endless proliferation of media channels, is on the table. As a result, media agencies are racing
Campaign Asia-Pacific has just released the shortlist for its sixth Women Leading Change Awards. The winners will be announced on June 1. Part of Campaign’s programme to drive diversity and inclusion, the awards celebrate the achievements of outstanding women, from business leaders and change makers to trailblazers and rising stars, from across Asia-Pacific’s marketing communications
Putting spend into minority-owned channels that are leading and credible is a trick that too many brands have missed for too long. If we’ve learned anything in the last two years, it’s the power of communities. They’re what kept us (mostly) sane during Covid. We also discovered that enduring brands and agencies don’t just succeed
Regulators and lawmakers are working up rules that prevent tracking and data collection without explicit informed consent. But a vast trove of probabilistic data can be harnessed to build accurate alternatives. UM’s global media chief Joshua Lowcock, Civic Data co-founder Chris Brinkworth and Havas data and adtech lead Kevin Fernandes think fingerprinting is alive and
TikTok is dominating short-form social video with its 1 billion monthly active users while snatching dollars from traditional and digital ad sellers, and it’s only going to keep growing. TikTok’s ad revenue is set to triple to $11.64 billion this year over 2021, surpassing Twitter and Snapchat’s combined revenues, according to researcher Insider Intelligence. Brands
Campaign US announced the winners at a virtual ceremony on Thursday, April 28. Best Media Strategy (500K-100MM) – Bronze Johnson & Johnson, Essence, and UM/J3 for Aveeno Skin Health Startup Accelerator See the full list of winners on Campaign US.
Rachel Forde, chief executive of UM UK and Ireland, and Trevor Johnson, head of global business marketing, EUI, at TikTok, are to co-chair the jury for the Media Week Awards 2022. The commercial media industry’s most prestigious awards opened for entries earlier this month. Forde said: “I couldn’t be more pleased to be co-chair of
Netflix has just seen a huge chunk of its share price evaporate as it announced the loss of 200,000 subscribers in Q1 and anticipates the loss of millions more to come. The media industry – and let’s all face it, we all knew the subscriber-based growth model would plateau eventually – has been quick to