TikTok is dominating short-form social video with its 1 billion monthly active users while snatching dollars from traditional and digital ad sellers, and it’s only going to keep growing.

TikTok’s ad revenue is set to triple to $11.64 billion this year over 2021, surpassing Twitter and Snapchat’s combined revenues, according to researcher Insider Intelligence.

Brands are pouring money into the platform as TikTok has taken steps to improve their comfort level through partnerships with vendors like DoubleVerify, Shopify, and OpenSlate.

Molly Schultz, SVP, group partner of integrated investment, UM Worldwide

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