Campaign speaks to high school students and their teacher about their perceptions of advertising and whether they would consider a career in it. We also talk to UM about their Futureproof Academy.

Attracting talent from diverse backgrounds has been a perennial challenge for the advertising and media industry.

The media agency UM has taken a fresh approach to trying to educate high school students and change their perceptions of advertising and media. They have teamed up with Spotify and TikTok to run the Futureproof Academy.

Listen to the podcast on Campaign.