Despite improvements in podcast advertising that have made it easier to buy ads through programmatic channels, buyers are slow to adopt true programmatic podcast buying through a demand-side platform, according to buyers who spoke with Digiday. There are a variety of reasons for this: host-read ads are still king in the medium, not all podcast
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Every day, working moms balance the needs of their families at home and their teams at work with compassion and grace, while also finding the time to honor their authentic selves. This is no easy feat. Each year, She Runs It honors mothers who skillfully navigate the complex responsibilities of business, leadership, advocacy and kids.
Are we seeing a fundamental shift in search? What implications could this have on search advertising? Google has announced an AI chatbot, Bard, to rival the wildly popular ChatGPT. The program, which is built on the tech giant’s LaMDA conversational technology, is currently being tested by a select group of users, with plans to be
If consumers knew how companies use their data, would they think it’s fair? That’s the question businesses should be answering about their data usage beyond simply getting an opt-in, said Arielle Garcia, chief privacy officer of IPG-owned agency UM Worldwide, speaking at AdExchanger’s Industry Preview in New York City on Tuesday. Platforms may ask consumers
With privacy restrictions tightening, agencies will have to step up their privacy practices this year. Whether it is clean room technology or installing a privacy team, media agencies are faced with having to juggle emerging state regulations and expand their consumer protection efforts globally. While the U.S. has lagged behind regulating consumer privacy compared to
The most-downloaded app in the US in 2022, TikTok now has over a billion global users. Its draw is stronger than ever among consumers. At the same time, however, scrutiny of the app – which is owned and operated by Chinese technology firm ByteDance – is reaching a fever pitch. … While not all experts
Interpublic Group of Cos. agency UM has appointed Sasha Savic global CEO, taking him back to the agency that started his advertising career in the Czech Republic in 1993. “I started with them in Eastern Europe when I had a war in the country where I’m from, so I got a chance from them to
Sasha Savic takes up the role and will report to IPG Mediabrands chief Eileen Kiernan. UM has appointed Sasha Savic as global chief executive. Savic joins from EssenceMediacom US, where he recently served as global chief innovation officer. He was the CEO of Mediacom US for nearly a decade, during which the agency reported nine
IPG media agency UM has appointed Sasha Savic Global CEO. He will report to Mediabrands Global CEO, Eileen Kiernan, who was in the UM role before being promoted last summer. Most recently, Savic was the Global Chief Innovation Officer at EssenceMediacom after serving as U.S. CEO at MediaCom for nearly a decade. GroupM announced it was merging
Podcast ad buyers have yet to see notable budget cuts from their clients — though the time of podcasts as the shiny new medium may be coming to an end. Advertising spend in general has been slowing down, as advertisers’ scrutinize their budgets amid rising interest rates, inflation and overall uncertainty around the economy. But