ABS Autoherstel has appointed UM Amsterdam as its media agency of record.
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With the appointment, IndusInd Bank intends to strengthen brand visibility and recall across all geographies, it said in a statement. There was no multi-agency pitch involved.
Online technologies are creating a seismic shift in ad effectiveness research and spurring it towards an inferential approach.
There is a lot of excitement around social networks and the ability to understand and target consumers with an unparalleled degree of accuracy.
McCain Foods Canada has named IPG Mediabrands unit UM its media agency of record following a competitive review. The assignment was previously with AOR Media Management.
Once again, members of the UM family around the globe are at the forefront of the media landscape. Here are a few examples of UM in Action.
On August 1, UM Singapore was awarded Bronze at the 2014 SPH iink Awards.
UM Singapore has also recently added Singapore Sports Council (SSC) to its list of clients, taking on all media responsibilities for the government agency for a period of two years. The contract began in July.
Following a competitive, multi-agency pitch, UM Shanghai has been awarded the media buying and planning responsibilities as well as digital for METRO in China.
UM Singapore has won the media account for online real estate company PropertyGuru.