With the appointment, IndusInd Bank intends to strengthen brand visibility and recall across all geographies, it said in a statement. There was no multi-agency pitch involved.

Mohit Ganju, head – marketing and communications, IndusInd Bank, said, “IndusInd Bank is delighted to engage with Lodestar UM as its media agency. The Bank found a perfect match with Lodestar UM, whose passion for deep consumer insight married with a solid understanding of the business, resulted in simple yet innovative solutions across various media platforms. I am sure that they will demonstrate their expertise across all media initiatives in order to create IndusInd Bank as a strong brand”.

Nandini Dias, CEO, Lodestar UM, added, “We are driven by curiosity in delivering consumer-centric strategic media solutions to our clients. We are excited to see how this has once again proved to be our success in delivering a differentiated solution to IndusInd Bank. Our proprietary tool CAT will help in the most scientific and calibrated media investments across critical media touch points to light up the forthcoming campaigns of IndusInd Bank”.

The incumbent media agency was RK Swamy Media Group.