Upwork, the company that connects businesses with independent freelancers and bolsters the creator economy, has named IPG Mediabrands‘ agency UM its media agency of record following a review. UM will take on brand media strategy, planning, buying and data and analytics duties for Upwork. Last year, the brand spent $20 million on media—$12 million of
Category: UM in the News
UM, the global media agency network of IPG Mediabrands, today announced that it has been named Media Agency of Record for Upwork, the world’s work marketplace that enables companies and talent to work together in new ways that unlock their potential. UM will take on all brand media strategy, planning, buying, and data & analytics
UM London’s Chief Client Officer, Natasha Murray, readily acknowledges the incredible generosity and inspiration of not one but two amazing mentors that she worked with early in her career. Two key take-aways that they shared, she recalls: “listen, listen, listen while also staying true to yourself” and, secondly, “you are accountable for your career.” Her
Adweek’s 2022 Media All-Stars are refashioning their offerings to meet the fluid needs of their clients With each passing year, marketers are asking for more from their media buyers. Anything from managing data to creating content, while navigating an endless proliferation of media channels, is on the table. As a result, media agencies are racing
TikTok is dominating short-form social video with its 1 billion monthly active users while snatching dollars from traditional and digital ad sellers, and it’s only going to keep growing. TikTok’s ad revenue is set to triple to $11.64 billion this year over 2021, surpassing Twitter and Snapchat’s combined revenues, according to researcher Insider Intelligence. Brands
Campaign US announced the winners at a virtual ceremony on Thursday, April 28. Best Media Strategy (500K-100MM) – Bronze Johnson & Johnson, Essence, and UM/J3 for Aveeno Skin Health Startup Accelerator See the full list of winners on Campaign US.
Rachel Forde, chief executive of UM UK and Ireland, and Trevor Johnson, head of global business marketing, EUI, at TikTok, are to co-chair the jury for the Media Week Awards 2022. The commercial media industry’s most prestigious awards opened for entries earlier this month. Forde said: “I couldn’t be more pleased to be co-chair of
Eight agencies from across the UK, Denmark, Canada and Australia are competing for the coveted Creative Agency of the Year at Campaign’s third Global Agency of the Year Awards. Three British shops – St Luke’s, The Brooklyn Brothers and Uncommon Creative Studio – are on the eight-strong shortlist alongside two businesses from Canada (Rethink and
Campaign speaks to high school students and their teacher about their perceptions of advertising and whether they would consider a career in it. We also talk to UM about their Futureproof Academy. Attracting talent from diverse backgrounds has been a perennial challenge for the advertising and media industry. The media agency UM has taken a
In its second year, the program continues to facilitate entry of underrepresented groups into advertising and media through free industry education, mentorship and bespoke programming Today, Vox Media, the leading modern media company and UM, the global media agency network of IPG Mediabrands, announced the latest programming update and a new partnership with the American