“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joshua Lowcock, chief digital and global brand safety officer at UM Worldwide. The unprecedented public health challenge of the coronavirus is also uncovering the challenges facing the ad tech industry around
Category: UM in the News
In an effort to highlight the important work that nurses do and solidify the company’s position as a long-standing advocate for the profession, Johnson & Johnson created the feature documentary 5B. Produced by UM Studios and J3, UM’s dedicated media unit for Johnson & Johnson, the film tells the story of Ward 5B, the first AIDS ward
A Thursday New York Times story that featured live coronavirus updates displayed several ads for an n95 respirator, which are in short supply among medical professionals. Such ads are problematic because, in this instance, the surgeon general has urged Americans not to buy such masks. The issue in this case became so challenging for the company that it’s since halted
Shinola has chosen UM to lead all media duties across the U.S. The Detroit-based retail company, known for luxury watches, has asked IPG Mediabrands to take on all strategy, planning, buying, research, and data and analytics media duties. “We look forward to working with UM, an agency that has a proven track record of driving
Detroit-based luxury design brand Shinola has appointed UM as its U.S. media agency of record. As agency of record, UM will be responsible for media strategy, planning, buying, research, and data and analytics duties across the U.S. The appointment came without a formal review. “We’ve been growing our relationship with the Shinola team for some
Twitter became the latest social media player to copy Snapchat’s popular format of disappearing stories. The company on Wednesday shared details on “Fleets,” which it describes as “a way to share your fleeting thoughts.” People can view Fleets starting today, but must visit a user’s profile page to do so. Twitter is currently testing Fleets
In late 2018, a gripping documentary called 5B came out that told the story of nurses who were on the frontline of the AIDS epidemic in the early 1980s. The movie was screened at the Cannes Film Festival last year and covered by the likes of NPR and The Washington Post. The film originated from an unlikely
It may seem premature to talk about a world beyond the smartphone. Despite the prevalence of wearables, voice interfaces and artificial intelligence, nothing seems ready to pluck our phones from our hands. And yet, all of the major technology companies in the West are placing their bets on what might emerge as the platform of
In the span of one year, Lynn Lewis, the chief executive officer for U.S. operations at media giant UM has accomplished a lot at an agency already known for making a big impact. Segueing from running UM’s New York City office, in late 2018 she took on the leadership role for all 10 of UM’s
Answers this way: Super Bowl is around the corner — a time when brands of all sizes are looking to make a splash. How can marketers turn heads by leveraging the big game without spending a ton of money? Ryan Miller, Manager, Partnerships, IPG Medialab, UM’s Innovation Division The supersaturated media frenzy that is the