Detroit-based luxury design brand Shinola has appointed UM as its U.S. media agency of record.
As agency of record, UM will be responsible for media strategy, planning, buying, research, and data and analytics duties across the U.S. The appointment came without a formal review.
“We’ve been growing our relationship with the Shinola team for some time and are thrilled to officially welcome this great American brand to the family,” UM president, central region Scott Russell said in a statement. “We look forward to leveraging our Better Science, Better Art, Better Outcomes proposition to accelerate their e-commerce and retail businesses to drive sustainable, profitable growth into the future.”
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