Shinola has chosen UM to lead all media duties across the U.S.

The Detroit-based retail company, known for luxury watches, has asked IPG Mediabrands to take on all strategy, planning, buying, research, and data and analytics media duties.

“We look forward to working with UM, an agency that has a proven track record of driving business results for brands,” said Tyra Neal, chief marketing officer at Shinola. “We are confident that the team will drive our business forward through industry-leading data and analytics and creative excellence.”

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