By announcing the elimination of IP address logging on Google Analytics, the tech titan is doubling down on its focus on consumer data privacy. While some applaud the move, other see it as a headache for advertisers and another nail in the coffin of digital marketing as we know it. … The decision to ban
Category: Thought Leadership
A focus on performance marketing carries risks for agency working cultures as well as long-term brand growth and it’s time to address the issue, says UM’s Chris Skinner. It’s an exciting time to be a consumer. We can get almost everything we want when we want it. Amazon, the retailer many consider at the heart
Shelley Smit, CEO, UM: For the past three years, our turnover has been less than 10%, which is significantly lower than the industry average of 30%+. We recruit and develop our talent based on our core values of Curiosity, Candor, Courage, Caring, Community and Commitment, and these values drive how we work and who we work
Ahead of International Women’s Day (IWD) on March 8, six agencies share how they’re uplifting and empowering women within their ranks and around the world. … UM Worldwide This IWD, UM’s beloved, long-running ‘Uniquely Me’ social campaign, which celebrates the similarities and differences within our community, will spotlight inspirational women who are raising up those
Over the course of the past few days a number of tech platforms have updated their responses to the invasion of Ukraine. For the most part that has taken the form of effective blocks on the ability of Russian media and businesses to monetize using those platforms at all. On Thursday March 3, Google announced
Russia’s war on Ukraine is forcing advertisers to think long and hard about where is and isn’t acceptable for their ads to run. As a result, news publishers are not seeing ad revenues grow despite upticks in traffic. It’s a familiar dilemma: its most in-demand content can see corresponding advertising fees rates drop by as
President Biden in his State of the Union address urged Congress to crack down on social media platforms for the harms they cause to young people’s mental health. He also urged lawmakers to bar tech companies and advertisers from collecting data on and serving targeted ads to children. And while both privacy advocates and advertisers
All of the large social platforms have content moderation policies. No belly fat ads, no ads that discriminate based on race, color or sexual orientation, no ads that include claims debunked by third-party fact-checkers – no ads that exploit crises or controversial political issues. No graphic content or glorification of violence, no doxxing, no threats, no
A top U.S. senator is calling on the nation’s largest tech companies to do more to combat misinformation amid Russia’s ongoing invasion of Ukraine. On Friday, U.S. Senator Mark Warner, D-Virginia, sent letters to Alphabet, Meta, Reddit, Telegram, TikTok, and Twitter asking the companies to take further action to prevent Russian propaganda operations on their platforms. Warner—who is chairman of the U.S.
As Russia’s conflict with Ukraine escalates, Google and major brands continue to fuel publishers’ sites that amplify Kremlin propaganda. Sputnik News and TASS, the two most prominent ad-supported sites tied to the Kremlin, displayed Google-served ads from brands including Paramount+, Progressive, Best Buy, Eddie Bauer, Bergdorf Goodman, and Allbirds, according to Insider’s search over several