As Russia’s conflict with Ukraine escalates, Google and major brands continue to fuel publishers’ sites that amplify Kremlin propaganda.
Sputnik News and TASS, the two most prominent ad-supported sites tied to the Kremlin, displayed Google-served ads from brands including Paramount+, Progressive, Best Buy, Eddie Bauer, Bergdorf Goodman, and Allbirds, according to Insider’s search over several days using multiple browsers and devices.
Ad organizations should work with the federal government to prevent ads from running on sanctioned sites, Joshua Lowcock, the chief digital and brand-safety officer at the ad agency UM, said.
“It’s unfair that the tax for policing this falls to advertisers, when it’s the adtech ecosystem enabling the funding of disinformation and propaganda outlets,” he said.
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