Over the course of the past few days a number of tech platforms have updated their responses to the invasion of Ukraine. For the most part that has taken the form of effective blocks on the ability of Russian media and businesses to monetize using those platforms at all.
On Thursday March 3, Google announced it had stopped selling online advertising in Russia – a ban that covers search, YouTube and outside publishing partners. It is an expansion of its previous efforts, which amounted to preventing Russian state-owned media from buying and selling ads across its platforms. In light of the ongoing invasion, however, the company has taken further steps.
YouTube and Facebook were singled out as the key vectors for misinformation in an IPG study last year, with Joshua Lowcock, global chief brand safety officer at Mediabrands network agency UM Worldwide, stating: “While some platforms have policies on disinformation and misinformation, they are often vague or inconsistent, opening the door to bad actors exploiting platforms in a way that causes real-world harm to society and brands.”
Read more on The Drum.