The UM Worldwide chief strategy officer speaks to LBB’s Tom Loudon about Cannes, marketing data, and her decision to swap careers in her mid-20s If you ask her, Jocelyn Tse will tell you she has a hidden agenda. “I try to use my strategy experience to facilitate creative work, especially with the focus being placed
Category: Thought Leadership
A record fine for Meta will have landmark consequences for marketers on both sides of the Atlantic. The EU has fined Meta €1.2bn for a breach of data protection laws, the largest such fine on record. The fine was levied as a result of Facebook’s transfer of user data from the EU to servers in
Ad Age is marking Asian American and Native Hawaiian/Pacific Islander Heritage Month 2023 with our Honoring Creative Excellence package. AANHPI Heritage Month 2023 has seen a multitude of brands showing up to celebrate Asian cultures and communities. Nami Soejima, UM Worldwide “I believe the conversation has shifted from tackling anti-Asian hate to celebrating its culture
Good afternoon from New York. We’re entering week three of the Hollywood writers strike and there’s been no progress. The studios have moved on to the directors, while the writers are pinning most of the blame on Netflix. The strike has already had a material impact on the business. One of the largest owners of
As part of The Drum’s latest Deep Dive, The New Data & Privacy Playbook, Arielle Garcia, chief privacy officer at IPG-owned media agency UM Worldwide, argues that it’s high time for the ad industry to widen its lens on what ‘privacy’ means. As the fifth anniversary of the EU’s General Data Protection Regulation (GDPR) approaches,
Artificial intelligence, entertainment-industry turmoil and new ways of gauging the success of advertising loomed large at this week’s NewFronts media showcases for digital ad buyers. Presenters including Amazon, Roku and NBCUniversal’s Peacock hosted NewFronts events in New York City to show off new shows, ad formats and measurement capabilities. But this year’s NewFronts also offered
For years, Google’s YouTube couldn’t get any respect from the TV industry. TV marketers wouldn’t go near it out of fear that their ads would be tainted by running alongside YouTube’s amateur content. And analysts and research firms treated the streaming service as separate from the rest of television when analyzing TV viewing and advertising.
On Tuesday, the Writers’ Guild of America began a strike after six weeks of negotiations broke down between the guild and the Alliance of Motion Picture and Television Producers — which includes Netflix, Amazon, Apple, Disney, Discovery-Warner, NBC Universal, Paramount and Sony. Marketers and agency execs say that they are watching the strike closely to
The BBC is consolidating its digital website and apps in the U.S. this fall to attract readers and advertisers on this side of the pond. The redesigned digital platforms are expected to roll out globally by next year. The BBC isn’t the only large, global news organization working on overhauling its digital presence. CNN is
For years, marketers were laser-focused on their paid media strategies for social media platforms like Facebook and Instagram. What started as a playbook from direct-to-consumer brands looking to quickly acquire new customers and continue to scale became a standard practice for major marketers. Of course, the paid media landscape has dramatically changed in recent years